Super Bowl Continues to Lead the Pack in U.S. Sporting Events – and Betting

David Carruthers is available to discuss a variety of topics, including:


– The Popularity of Gambling on Various Sports

– Expected Revenue for the Online Gambling Industry – Sports-related and Casino/Poker related

Here are some statistics:

– Why Regulation of the Online Gambling Industry is Essential – for bettors and for the industry


Courtney Sandora at 312-255-3145 (; or Elizabeth Berglund at 312-255-3129 (

“The Super Bowl is clearly still the biggest sporting event each year in America, and online gambling has rapidly become part of the entertainment activities that consumers engage in for the game.

– In the nine hours preceding the Super Bowl in 2004, the site averaged 625 bets a minute.

– Responsible Gambling Tips and Advice (BoS), one of the largest online wagering companies in the world, expects to see more betting activity on this year’s Super Bowl than on any other sporting event in the company’s 10-year history. Americans in record numbers continue to tune in – with the game grabbing nearly 144 million total television viewers last year, according to Nielsen Ratings. Headquartered in San Jose, Costa Rica, the company is licensed in the Caribbean and the UK, where gambling has been a legal and respected tradition for over forty years. Currently, online wagering for the event now dwarfs the betting action taken in the land-based sports books in Las Vegas. Carruthers expects some of the most popular prop bets in 2005 to be those in which bettors pick the highest rated Super Bowl TV commercials. At the peak of high season in the financial year ended January 31, 2004, it employed over 1,600 employees in Antigua, Costa Rica, the Dominican Republic and the United Kingdom.

U.S. 27, 2005– With the Patriots / Eagles Match-up, CEO Expects a Record Number of American Consumers Betting on the Super Bowl, the Commercials, and More


– Betting on “special proposition bets” such as which of the Super Bowl commercials will win various polls (like those run by USA Today and America Online) is also increasingly popular. Visit for more information.

– Super Bowl Gambling Trends

For avid as well as the most casual of sports fans, the Super Bowl is still at the top of the list for “must see” events. About BETonSPORTS plc

As they successfully did last year, will again offer a wide selection of proposition bets, which Carruthers said bettors responded well to in 2004, with nearly a 30 percent increase in prop bets over the prior year’s Super Bowl. In fact, nearly 75 percent of those who bet on the Super Bowl itself will also bet on a variety of special proposition bets offered by

BETonSPORTS plc, one of the world’s leading online and telephone sports book and casino operators, is committed to providing its clients with the most value for their wagering dollar and quality customer service capabilities. Indeed, online wagering has been gaining in popularity and acceptance among consumers throughout the United States for several years,” commented David Carruthers, CEO of . has been ranked the number one sportsbook by a number of leading industry organizations, including the Offshore Gaming Association (OSGA), the International Sports Book Council (ISBC) and Insiders Football Guide. bettors make up around 75 percent of the (worldwide) football betting market, although the portion of action coming from overseas is growing steadily, especially in the United Kingdom and Asia, according to the publication Interactive Gaming News.

While $81.2 million was wagered in Nevada’s (land-based) sports books on Super Bowl 2004, it pales in comparison to the estimated $375 million that was bet on the Super Bowl through online sports books in 2004, according to CEO David Carruthers. The company trades under the symbol BSS.L on the London Stock Exchange’s Alterative Investment Market.

– Profile of a Super Bowl Bettor Verses a Typical Online Gambler

– The site totaled over 450,000 wagers for the 2004 Super Bowl, and this year – in 2005 – CEO David Carruthers expects that number to jump more than 15 percent.

Editors’ Note:

If you would like an interview with David Carruthers or additional information on and/or trends surrounding the Super Bowl and the online gambling industry, please contact:

And, the Super Bowl is also setting records as the biggest sports gambling event of the year in the U.S. And, Carruthers says, the industry expects nearly $500 million to be wagered on line on Super Bowl 2005 worldwide, with the bulk of that coming from the U.S

Online gambling firm GVC ‘not prepared to walk away’ from Bwin | Reuters

(Reporting by Parikshit Mishra and Aastha Agnihotri in Bengaluru; Editing by Anupama Dwivedi and Ted Kerr)

888 Holdings stepped up the battle for Bwin on Tuesday by submitting a revised takeover proposal to fend off GVC.

888 and Bwin, which has been up for sale since November, did not provide details of the new proposal but Bwin said it would evaluate it alongside with GVC’s.

The offer from GVC, which owns the Sportingbet brand, values Bwin at about 1.06 billion pounds, while an offer of 115p per share from 888 would value it at about 948 million pounds.

GVC’s board is “not prepared to walk away” from Bwin, the Times quoted Lee Feldman as saying. (

Ader and a representative from Henderson Global Investors did not immediately respond to a request for comment.

Both proposals comprise a mixture of cash and shares.

“We don’t see (going hostile) as necessary right now as we’re offering a higher price and have a better operating track record.

Online gambling company GVC Holdings Plc (GVC.L) could go hostile in the 1-billion-pound ($1.5 billion) battle for Digital Entertainment (BPTY.L) if Bwin’s board recommends a lower offer from 888 Holdings Plc (888.L), the Times newspaper reported the company’s chairman as saying.. That said, we believe GVC should own this asset and we wouldn’t exclude any strategy,” Feldman told the Times.

Two sources familiar with the matter said 888 was now offering about 115p for Bwin, whose shares were trading at 116p on Wednesday.

GVC’s offer works to about 129p per share, based on closing share prices on Tuesday.

888’s initial offer of 104.09p in July has already been recommended by Bwin’s board.

Top-five shareholder Jason Ader and others are supporting 888, while GVC has the support of Henderson Global Investors, the person close to the matter said.

A person close to the matter said going hostile – that is, going directly to shareholders with an offer – was an option, but GVC would first try to convince Bwin’s board that its offer was superior to that of 888.

Bwin, like 888 and GVC, offers casino, poker, bingo and sports betting