GolTV Kicks off High Definition Channel with Exclusive Live Coverage of 2010 Emirates Cup

A current GolTV programming schedule is available online at www.goltv.tv. AC Milan at 11:20 a.m. Celtic FC at 11:20 a.m. Hosted by Englands Arsenal FC, the two-day interleague competition features high-adrenaline match play between top European clubs, including Italys AC Milan, Frances Olympique Lyonnais and Scotlands Celtic FC. Featuring group-style play, each team competes in two matches, being awarded with three points for a win, one point for a draw and one point for each goal scored. This years Emirates Cup will carry over the excitement from the World Cup, and GolTV HDs crisp high-def picture and premium sound will enable viewers to truly immerse themselves in the action.

. The club with the highest point total at the end of the tournament claims the title of 2010 Emirates Cup Champion. 1.

The World Cup has piqued interest in international soccer and again proven that there are serious numbers of ftbol viewers in the U.S., said Rodrigo Lombello, COO of GolTV. Olympique Lyonnais at 9 a.m. ET LIVE Arsenal FC vs. Olympique Lyonnais at 9 a.m.

GolTVs exclusive North American coverage will include all four tournament matches on the networks standard and high-definition channels:

Saturday, July 31

LIVE Celtic FC vs.

MIAMI–(BUSINESS WIRE)–GolTV, the nations only independent bilingual channel delivering the most sought-after international ftbol, will kickoff its new high definition channel, GolTV HD, with exclusive live from London coverage of the 2010 Emirates Cup on July 31 and Aug. ET

Sunday, August 1

LIVE AC Milan vs. ET

Now in its fourth year, the Emirates Cup is an annual pre-season tournament hosted by Arsenal FC and held in Emirates Stadium in London.

The 2010 Emirates Cup is the first on GolTVs lineup of premier tournament and full season coverage to be offered in high definition, including matches in HD from top international soccer leagues like Spains La Liga, featuring soccer superstars such as Iker Casillas, Andres Iniesta and David Villa, who led the Spanish national team to the 2010 FIFA World Cup championship victory. ET LIVE Arsenal FC vs

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